Looking for the it look of the season? Explore our new arrivals!

THIS IS US

Founded in 2014, MINDYOURSTYLE was created from a passion for fashion and a drive to turn creativity into something meaningful. What started as a vision has now become a brand loved by women who seek confidence and self-expression through their style.

By working with small family-owned businesses in Athens, we proudly support Greek craftsmanship and highlight local production.

Our pieces often sell out—and for good reason. Always evolving and always inspired by what’s next, our team designs timeless staples that every capsule wardrobe needs.

Our mission is simple: to keep inspiring women everywhere to dress as they truly feel, without limits or rules.

Every design is thoughtfully manufactured in Greece. To avoid overproduction, we offer pre-order options, helping us reduce waste and focus on conscious creation.

With every season, we move closer to a more sustainable future—using vegan fabrics, biodegradable packaging, and recyclable materials in every step of our process.

MINDYOURSTYLE is more than fashion—it’s a community of women who inspire and empower each other. Every piece is designed with you in mind, so you can own your style, unapologetically.